LOG LINES

How can you knock your creative project out of the park on the first bat?

Having trouble creating a log-line for your project? Honing a punchy, impactful one-liner that will grab the attention of your readers (or potential viewers) is one of the most critical steps to getting your work noticed, and therefore commissioned.

“A log line or logline is a brief (usually one-sentence) summary of a television programfilm, or book that states the central conflict of the story, often providing both a synopsis of the story’s plot, and an emotional “hook” to stimulate interest. A one-sentence program summary in TV Guide is a log line.”[1″] ~ Wikipedia

Creating a strong, pithy pitch is what makes your work memorable, and is increasingly essential for making yours the project that is remembered.

It’s also no longer just for screenplays – all creative writing benefits from a “mission statement” to keep you on track when writing, and when selling your work (either direct to readers, or to an agent/publisher).

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A good slug-line is essential for understanding both genre, and your future market. Good log-line creation shows you are professional and understand the industry demands – making art that sells.

It reinforces that you have come up with a high-concept idea, that publishers will easily be able to market to a clearly defined, and eager audience.


I offer an express service of five log-lines for just £10 (GBP). You give me the gist of your work, and I’ll come up with five professional level suggestions of sales-pitches that you could share in the space of an elevator ride with JJ Abrams and Steven Spielberg.

If you go on to be the next Stephanie Mayer (sparkly, brooding teen vampires in Oregon), E.L. James (naïve inner-goddess on a misogynist BDSM awakening), or Bill Shakespeare (hey nonny, period thwarted romance and misadventure), do drop me a credit in the back pages.


Log-lines are increasingly used as subtitles to your work, or as your dinner party go-to when discussing your latest runaway success.

Why should someone read your novel? Because it’s a harrowing tale of space sharks meets Saturday Night Fever? You know you’d pay to see that.

What about your non-fiction? One book for which I did full structural development editorial and end-to-end publishing services for (which was multiple category #1 in the UK and USA on its Amazon release by the way) was entitled The Empathic Father; Becoming the Man You Want to Be for Your Family. A simple encapsulation of the tone, theme and content of the book.


Contact me today if you’re having trouble coming up with the Perfect Pitch for your project. I offer help with everything from concept, execution and delivery right into your new agent or publisher’s hands.

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